Special Report
Executive Summary Cheap Or Expensive? President Emmanuel Macron will be re-elected.French growth will slow in the coming quarters but will also remain solid beyond that horizon.France’s reform push will continue, particularly pension reforms and efforts to reduce inefficiencies. However, austerity is unlikely to materialize.French stocks will underperform once energy inflation peaks. Consumer discretionary and staples have run ahead of themselves relative to the broad market and to their European peers. French small-cap stocks and aerospace and defense equities are attractive.RecommendationsINCEPTIONDATERETURN (%)COMMENTBuy French Small-Caps Equities / Sell French Large-Caps Equities (*)04/04/2022 CyclicalSell French Consumer Equities Relative to French Benchmark (*)04/04/2022 CyclicalOverweight French Aerospace & Defense**04/04/2022 Structural Bottom Line: A second Macron presidency will not boost the appeal of French large-cap equities, even if it helps French long-term growth. Investors should underweight the French market in Europe via a large underweight in French consumer discretionary and consumer staple stocks. However, investors should overweight French defense names as well as small-cap equities.FeatureThe French presidential election is upon us. President Emmanuel Macron ambitious pro-growth and pro-business reform agenda in 2017 tackled the roots of the French malaise of the past decades. Our conviction that Macron would win a second mandate has survived challenges such as the “Yellow Vest Movement” in 2019 and then COVID-19. Now, with the shock of the Ukraine war, the evidence still suggests he will win the upcoming election. Chart 1Five More Years Of Macron Macron is the favorite with 53% of voting intentions against Marine Le Pen in the second round of the election (Chart 1). Even a potential Russian interference in the French election wouldn’t change the outcome of such a duel, which we discussed at length last summer. Since then, Macron’s advantages over Le Pen have only strengthened, boosted by his handling of Omicron and the Ukraine/Russia crisis while the center-right and the far-right battle each other (Chart 1, bottom panel).Macron also took the unofficial leadership of Europe after Angela Merkel exited the stage. He managed to breathe new life into the European Union (EU), bringing forth greater unity. As a result, the current war in Ukraine and elevated energy prices have made this political rendez-vous more relevant. Chart 2Less Euroscepticism Helps Macron The main axis of Macron’s next term is to make France a more independent nation within a stronger Europe. This is a paradox, but what it means is that he is capitalizing on the current geopolitical climate of great power struggle and hypo-globalization. France is breaking with its tradition of Euroscepticism to secure its national interests within a closer European bloc (Chart 2).True, the French economy will not be spared from the current stagflation episode and growth will slow in the near term. However, France is in a better position to withstand the energy shock than most of its European peers.After Macron is re-elected, his political capital will be replenished and his structural reform effort will continue, albeit with modifications to deal with the post-pandemic and post-Ukraine environment. Fiscal and monetary policies remain very accommodative. As a result, Macron has a favorable chance of reforming France further. Pension reform as well as the green and digital transitions will improve France’s economic competitiveness over the long run.2017 vs. 2022: One Pandemic, One Recession, And One War Later Chart 3The French Economy Will Surprise To The Upside France was badly hit by COVID-19. However, appropriate fiscal policy and strong domestic demand are driving the recovery (Chart 3). While most sectors are expected to recover fully by 2023, a few sectors, such as automotive, aeronautics, and tourism, still lag behind pre-pandemic levels (Chart 3, panel 2). On the upside, France appears to be doing better than the other major European economies (Chart 3, bottom panel). Moreover, about 1.5% of GDP worth of leftover funds from emergency measures and the recovery plan are to be deployed in 2022.The Ukrainian conflict challenges this positive backdrop. Growth forecasts for 2022 were revised to 2.8% from 4%. The impact from elevated energy prices is projected to reduce annual GDP growth by 0.7% and to trim an additional 0.2% once international spillovers are factored in (Table 1). Nonetheless, France is not as vulnerable to Russian energy as Germany and Italy (Chart 4). For now, Russia-EU energy flow continues, although the threats are rising. Germany once again rejected an energy boycott when Biden visited Europe two weeks ago, but it is also preparing for the eventuality that gas flows may dry up, which highlights the fluidity of the situation. Table 1Impact Of High Energy Prices Chart 4Low Vulnerability To Russian Energy… The direct consequences of the conflict on French exports are limited. Russia, Ukraine, and Belarus represent 1.2% of French exports, or EUR12 billion, most of which comes from transport equipment and other manufactured goods (Table 2). Table 2… And Low Trade Exposure The evolution of the Chinese economy is another major external influence on French growth. France is exposed to the deceleration of the Chinese manufacturing PMI induced by the slowdown in Chinese credit growth. The recent closing of cities like Shanghai or Shenzhen because of the spread of the Omicron variant will accentuate near-term risks. However, Chinese policymakers want to stabilize growth by the time the Communist Party reshuffles this fall and the credit impulse is trying to bottom, which will help French exports to China improve later this year or next (Chart 5).Higher inflation is another consequence of supply disruptions and elevated energy prices caused by the Ukrainian war. For now, this is not a pressing concern in France. Headline inflation came in at 5.1%, well below the European average (Table 3). The government intervened to shield consumers from rising energy prices by handing out energy vouchers, freezing gas prices until the end of the year, and cutting electricity taxes. Chart 5France Is Sensitive To The Chinese Economy Table 3Lower Inflation In France Chart 6French Households Accumulated Plenty Of Excess Savings This is good news for French households, as it preserves some of their purchasing power, especially when compared to Spanish households that suffer an inflation rate of 9.8%. However, it is not enough to prevent consumer confidence from crumbling. From Table 1, consumer spending is projected to fall by 1%. Yet, French consumers benefit from their large savings, accumulated during the pandemic (Chart 6). Unlike the US, where the household savings rate has already gone back to pre-pandemic levels, the savings rate in France is still high. Households can use those excess savings to mitigate elevated energy prices.With respect to employment, the generous French furlough scheme contributed to this accumulation of savings by limiting the rise in unemployment (Chart 7). Therefore, the French labor market was resilient throughout the crisis and has recovered quickly. Labor force participation exceeds its pre-crisis level by about 0.5%. Youth unemployment reached its lowest level since the 1980s, at 14.8 %, in part because of the 2017 labor and vocational reforms. Moreover, labor market conditions are now tighter than they were pre-pandemic and firms are increasingly complaining about labor shortages (Chart 8). The business sector still expects employment growth to remain as robust as it was in 2018. As a result, French wage growth will firm up before the year-end. Chart 7The French Labor Market Has Recovered... Chart 8...And Is Showing Signs Of Tightening The corporate sector has several reasons to be optimistic (Chart 9). The emergency measures prevented widespread corporate defaults and bank lending remained supportive through the crisis. Profit margins are high. Additionally, conducting business in France is becoming easier. Business creation has continued to rise (Chart 9, bottom panel) and FDI projects were up 32% in 2021, making France the largest investment destination in Europe. Nonetheless, the rise in non-financial gross corporate debt is concerning, even though the increase in net debt was limited by the jump in bank deposits during the crisis (Chart 10). Chart 9France Is Becoming More Business Friendly Chart 10Corporate Debt Is A Concern Bottom Line: French growth will decelerate in the coming quarter in response to the Ukrainian crisis, but it will remain stronger than that of its European peers. In the second half of the year, stronger demand recovery in hard-hit sectors, Chinese stimulus, European fiscal support, pent-up demand, and a declining energy drag will allow growth to recover markedly.Reforms: Take 2(022)The series of recent crises highlight several weaknesses in the French economy. The pandemic revealed how vulnerable and underfunded the French health sector is. It also underscored that digitalization is inadequate in French firms. The Ukraine/Russia conflict is mixed: it underscores the energy dependence of European countries and highlights the need for greater defense spending, even if France is already less dependent than others and manufactures state of the art military equipment.Related ReportEuropean Investment StrategyFrance: More Than Just A Déjà-VuIn both crises, the French social welfare state played a crucial role as an automatic stabilizer. The IMF estimates that stabilizers absorbed about 80% of the household income shock during the pandemic, while government spending to contain high energy prices amounted to €15.5 billion since last fall.The fiscal response to these crises caused a large addition to the public debt, which already stands at 115% of GDP. Furthermore, at 55% of GDP before COVID, France’s public expenditure ratio was already one of the highest in the Eurozone (Chart 11). For now, the debt burden is manageable because low interest rates make France’s debt arithmetic benign. However, such an elevated share of output controlled by the government increases resource misallocation and hurts productivity, meaning it weighs on potential GDP growth.Low interest rates are not guaranteed in the future. Putting France’s debt on a sustainable path requires structural reforms (Chart 12). Already, the OECD estimates that the 2017-2018 labor-market and tax reforms have generated positive economic spillovers across all income levels (Chart 12, bottom panel). Chart 11Public Debt Just Got Bigger Chart 12Structural Reforms & Pubic Debt Going forward, reducing debt and cutting spending will be hard considering France’s energy and defense structural goals. Macron’s political party, En Marche!, may perform well in this year’s legislative election, but it is unlikely to achieve the sweeping victory that it saw in 2017. Macron will therefore be forced to compromise to build a coalition in favor of structural reform. His strength in the Assembly will be the chief uncertainty and critical determinant of his ability to achieve his key reform goals in the coming five years. As a result, Macron will focus on lifting French trend growth further by encouraging digital and green transitions. Beyond pension reforms, fiscal austerity will be limited to ensure the social acceptability of structural reforms.In the rest of this section, we focus on the two most important reforms proposed by Macron for his second mandate: pensions and economic competitiveness plans. Reducing public spending is needed to alleviate the burden on resources created by the massive size of the French government, but France’s strategic needs outstrip Macron’s ability to slash spending.French Pension System: Too Generous Table 4Public Spending Comparison Pension represents 14% of GDP compared with 10% in Germany (Table 4). Expenditures on pension explains 35% of the difference on total public spending between France and the Euro Area.Reforming the pension system is a sensitive topic in France. It arguably cost Nicolas Sarkozy his re-election bid in 2012. Yet, pension reforms are essential. The current system is complex and fragmented, with 42 different types of coexisting pensions, each with its own calculation rules. Chart 13Pension Reform Is Long Overdue Additionally, it does not reflect the ageing of the population (Chart 13). Employment among the 55-64 age cohort is only 56% in France, compared to 62% in the OECD average. Also, the effective retirement age in France is 60.8, compared with an average of 65 in Europe. Furthermore, replacement rates (pension / last salaries) are high, which puts an unsustainable burden on the state’s finances.According to the French think tank Institut Montaigne, progressively pushing the retirement age to 65 would save €7.7 billion per year by 2027 and €18 billion per year by 2032. Overall, the government would save around €50 billion per year through such pension adjustments and simplification reforms as well as by operating cost reductions. This would largely finance Macron’s investment to improve competitiveness, digitalization, the green transition, and national defense.Transitioning To Reduce InefficienciesTo boost long-term growth, an important prong of Macron’s project is the €100 billion “France Relance” recovery plan. It is part of the NGEU pandemic relief funds and includes €30 billion for green transition (including measures to improve energy performance of buildings, to increase rail freight, and to support businesses to make the transition). It also includes €34 billion for competitiveness and innovation (tax cuts and support for digitalization). Chart 14French Handicap: Productivity This plan is a band-aid if the many inefficiencies undermining France’s productivity are not tackled (Chart 14). The uptake of digital technologies is uneven and lags far behind other developed nations with respect to cloud computing and the internet of things. Small businesses perform particularly poorly (Chart 15). As a result, the French tech sector has become a priority of Macron’s government. The “France 2030” investment plan unveiled in October 2021, worth €30 billion over five years, aims to foster industrial and tech “champions of the future.” It intends to lift business creation in the tech sector. Nonetheless, this is easier said than done; picking low-hanging fruits will help productivity but matching the prowess of the US is highly unlikely.Another problem is the inefficiency of French R&D. Government support for business R&D is elevated but does not translate into high R&D intensity (Chart 16). This problem is not unique to France: R&D returns across the EU do not match those of the US. Addressing France’s bureaucratic and extremely centralized management structure could tackle some of this hindrance (Chart 16, bottom panel). Chart 15France Is Digitally Lagging … Chart 16… And Full Of Inefficiencies When it comes to the green transition, Macron focuses on three axes: renewable energies, energy efficiency, and electric vehicles.Macron wants a “massive deployment” of renewable energies. A new plan for the construction of additional nuclear reactors will be implemented, since it is the only solution that allows France to reduce its carbon emissions quickly. Alongside this plan for electricity generation, a strategy will be put in place to increase energy efficiency. This is where the support to electric vehicle production and adoption comes in (Chart 17).Reforming energy taxes is another avenue to generate greater revenues, such as from higher carbon pricing, and this would help finance more green investments. Eliminating fossil fuel subsidies, for which France spends significantly more than its peers, and streamlining tax collectioncould yield 1% in annual savings by 2027 (Chart 18). Moreover, increasing carbon prices to EUR65 per ton by 2030 would contribute to France’s environmental goals and provide additional revenue. Chart 17French EV-olution Chart 18More Green Taxes Bottom Line: The re-election of President Macron portends another reform push in France. The large public debt load threatens national long-term economic prospects. Hence, increasing potential GDP growth is paramount. True, Macron’s majority in the Assemblée Nationale will decrease, which will limit the scope of the next reform round. Nonetheless, France will implement pension reforms that can both increase the size of the labor force and finance further initiatives. Moreover, France will push forward with efforts to streamline tech investment, increase spending in the nuclear electricity production, and boost energy efficiency.Investment ImplicationsThe investment implications of a second Macron mandate are manifold. First, investors should remain overweight the French tech sector compared to that of the rest of the Eurozone because of the boost to earnings from greater public investment. Chart 19Small-Caps, Big Upside French small-cap stocks will also benefit from reforms. French small-cap equities have become oversold relative to their large-cap counterparts, falling 30% in relative terms since their late 2017 peak (Chart 19). Part of that underperformance anticipated the drag on French households from spiking energy prices. However, French households are more insulated from the impact of high inflation than their US or European counterparts. Moreover, the previous set of reforms boosted lower- and middle-class income (Chart 12 on page 9). Consequently, French consumer confidence will grow compared to that in the US and China, which helps the relative performance of French small-cap shares (Chart 19, panel 2). Rising German yields and an eventual stabilization in the euro will also buoy these stocks (Chart 19, bottom two panels).French industrials equities will be another sector to enjoy a dividend from Macron’s policy initiatives. The “France 2030” plan involves an increase in capex. The build-up in nuclear power under the green transition plan is also positive for industrial earnings. These policies will favor domestic spending, which bolsters French industrial stocks.Last week, we described the tailwinds for European aerospace and defense equities. The same logic holds true for French aerospace and defense names, which are our favorite plays within the French industrial complex. Chart 3 on page 3 highlighted that the aerospace sector is among the major areas of the economy for which gross value added has yet to recoup its pandemic losses. The gradual re-opening of the global economy will create an important tailwind for the sector. Moreover, France is the fourth-largest global defense exporter. Thus, the French defense industry will profit from the upside in global military spending.Related ReportGeopolitical StrategyFrance: Macron (And Structural Reforms) Still Favored In 2022In this context, French aerospace and defense stocks should outperform not only the overall French market, but also their industrial peers (Chart 20). Since we already favor aerospace and defense equities within the Euro Area, the overweight of French aerospace and defense shares does not translate into an overweight compared to their European competitors. The position of French large-cap stocks within a European portfolio is more complex. They are unlikely to exhibit any significant net impact from Macron’s reform push. French equities have outperformed the rest of Europe already. Most of this outperformance reflected sectoral biases; the French market overweights industrial and consumer stocks. However, the country effect explains the recent outperformance of French equities (Chart 21). The country effect can be approximated by comparing French stocks to the rest of the European market on a sector-neutral basis. Chart 20Favor French Aerospace & Defense Chart 21Country Effect Explains The Recent Outperformance Of French Equities The lower vulnerability of the French economy to higher energy prices compared to the rest of Europe explains this outcome (see Chart 4 on page 4). The outperformance of French consumer stocks (which account for nearly a third of the index) relative to their European competitors added to the country effect as well.An end to the energy spike is likely to arrest the outperformance of French equities. Over the past six years, Brent crude oil prices expressed in euros as well as oil and gas inflation have supported the performance of French equities relative to German ones much better than core inflation or bond yields (Chart 22). The forward earnings of French equities compared to those of the Eurozone market closely track energy markets (Chart 23). Essentially, the French market biases and the country’s low reliance on imported energy are valuable hedges when stagflation fears are rampant (Chart 24). Chart 22The End Of The French Reign Draws Near Chart 23Supply Shock Lifted French Earnings The best vehicle to underweight French large-cap stocks is to underweight French consumer stocks compared to the Euro Area MSCI benchmark. French equities outperformed the rest of Europe by a greater extent than relative earnings would have implied, which resulted in a small P/E expansion (Chart 25). However, when consumer stocks are excluded, French stocks have performed in line with the rest of the Euro Area and have underperformed relative earnings, which has caused a derating of the French market excluding consumer stocks (Chart 25, bottom two panels). Chart 24French Equities Thrive When Stagflation Fears Are High Chart 25Cheap Or Expensive? French consumer equities have become very expensive. Their relative performance has completely decoupled from earnings compared to their Eurozone competitors and their relative valuation has expanded to two sigma above its past 20 years average (Chart 26). Measured against the French broad equity market, the same dynamics can be observed (Chart 26, bottom two panels). These divergences are unsustainable and the most likely catalyst for their correction is the rapid decline in global consumer confidence (Chart 27). Chart 26French Consumer Equities Are Expensive Chart 27Crumbling Consumer Confidence Does Not Bode Well For French Consumer Stocks Bottom Line: The best direct bets on President Macron’s re-election are to overweight French small-cap stocks compared to large-cap ones and to favor aerospace and defense stocks within the French market. Investors should also underweight French stocks in Europe. However, to do so, investors should underweight French consumer stocks and maintain a benchmark weight for the other French sectors compared to their allocation in the Eurozone benchmark. Traders should buy Euro Area consumer staples and consumer discretionary stocks and sell French ones. Jeremie Peloso,Associate EditorJeremieP@bcaresearch.comMathieu Savary,Chief European StrategistMathieu@bcaresearch.comFootnotes