Generation Z – Three Years Older
Gen Z is coming of age and, as one of the largest cohorts in the US with significant buying power, wields increasing influence over consumer trends. The Gen Z investment thesis captures a host of nascent themes that reflect new generational preferences and spending patterns, such as fintech and online gaming, and a keen interest in investing and crypto, among others. Our Gen Z basket captures these investment themes, which are yet to go through their peak growth phase, and provides investors with an opportunity to profit from them over a long-term investment horizon.
BCA Research | Equities
Macro, fundamental, and quantitative analysis translated into actionable equity views across sectors, factors, themes, and baskets.
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