Equities

Our cautious outlook on corporate profits amid ongoing deflation pressures is reason enough to favor non-cyclical equity sectors. But the surprise Bank of Japan move to introduce negative deposit rates adds yet another catalyst for defensive and fixed-income proxies. On the margin, capital is likely to seek out high yielding government bond markets. The U.S. still has comparatively juicy yields compared with other developed countries. In fact, a growing swath of the euro area bond market has negative yields. In addition, the U.S. has a strong currency. That could create a self-reinforcing feedback loop, as the exchange rate will sustain imported deflationary pressures over and above the additional pressure on China and the rest of Asia if the yen weakens. When the ECB announced negative deposit rates in the spring of 2014, the U.S. dollar immediately vaulted higher and Treasury yields declined for the rest of the year (see the vertical line). At the same time, long duration sectors such as health care accelerated, while utilities and REITs caught a bid. We expect these sub-surface equity trends to repeat, and broaden, as telecom services should now fit into the mix, because unlike 2014, overall corporate profits are falling and financial conditions are much more restrictive. The implication is that a defensive portfolio structure remains appropriate.

Economic disappointment represents a serious obstacle for stocks. Stay with non-cyclical plays, including telecom services and health care. Upgrade the managed care group, and stay clear of banks, regardless of cheap valuations.

Stronger-than-expected profit results have propelled the S&P leisure products group higher in recent trading sessions. Despite the sharp gains that have already accrued, we continue to see meaningful upside potential. Positioning had become exceedingly bearish on this group, as measured by the surge in the short interest ratio. The latter showed it would take roughly ten days to cover these bearish bets. Meanwhile, analyst profit estimates were challenging multi decade lows, in relative terms. However, the plunge in oil prices and rising income are growth pushing up spending on leisure products, and retail sales and toy and hobby stores are booming. Consequently, the stage is set for a major re-rating in earnings expectations (second panel), which should force ongoing short covering. We reiterate our high-conviction overweight. The ticker symbols for the stocks in this index are: MAT, HAS.

Deflationary pressures in the media space as a result of cord cutting and changing consumer consumption habits are undermining profit prospects. To make matters worse, the service sector is closing the gap with the weakening manufacturing sector: the latest ISM non-manufacturing survey showed a large drop, particularly in its employment component. Worrisomely, industry productivity (sales/employment) has ground to a halt, warning that relative profits will likely disappoint in the coming quarters, the opposite of what sell-side analysts are currently anticipating for the next 12-months (bottom panel). With media credit spreads steadily widening following the debt binge to retire equity, the risk premium in this sector is set to steadily widen. We reiterate our high-conviction underweight stance. The ticker symbols for the stocks in this index are: DIS, CMCSA, TWX, TWC, FOXA, CBS, OMC, VIAB, IPG, NWSA, DISCK, TGNA, CVC, SNI, DISCA, CMCSK, FOX, NWS.

The S&P hotels index is breaking down. The era of cheap financing costs spurred a multiyear lodging industry construction binge, creating a backlog of new capacity likely to hit markets for some time to come. In the interim, there is evidence that slowing economic growth is starting to undermine revenue. Global revenue per room is contracting, even prior to much of a slowdown in traffic. The implication is that pricing power is being sacrificed to fill rooms. Looking ahead, leading indicators of consumer spending on lodging are pointing to a marked slowdown, consistent with our expectation that corporate sector travel budgets will also be pruned as profit margins get squeezed. We downgraded this overvalued group at the end of last year, and reiterate our underweight stance. The ticker symbols for the stocks in this index are: CCL, MAR, RCL, HOT, WYN.

With the broad market struggling to find a floor in the midst of a disappointing earnings season, it still pays to play defense. This week's ISM releases reinforce that a defensive over cyclical portfolio bias is still warranted. The bottom panel of the chart shows the relative employment outlook for ISM manufacturing versus ISM services, with the pendulum swinging in favor of services industries. This relative employment ratio heralds more pain for cyclical vs. defensive equities, as most defensive sectors are services-oriented while deep cyclicals are manufacturing-intensive. Meanwhile, the bond market continues to flag elevated financial stress. Cyclical junk bond yields have been shooting higher, especially compared with defensive junk yields, reflecting relative deteriorating balance sheets. The implication is that relative share prices have more room to fall (top panel). Bottom Line: we continue to recommend a defensive versus deep cyclical portfolio tilt.

Energy service stocks are so oversold and cheaply valued that contrarians are chomping at the bit to establish long positions. Is it time? In previous research, we have cited a number of common elements at bear market troughs: a cresting in total OECD oil inventories; a peak in global crude oil production; and a rising global oil rig count. These conditions do not yet exist, and OPEC seems unlikely to turn off the taps, lest cede market share that they have worked so hard to protect. However, the downturn in U.S. oil production may be providing a preview of what to expect in the rest of the world, particularly as credit and equity market stress robs producers of the access to capital needed to fund drilling programs. There is still a large amount of drilling slack to mop up before pricing power will improve, but the scope of bear market suggests share prices will turn well in advance of any fundamental improvement. We upgraded to neutral last October, and continue to look for an attractive point to shift to overweight. The ticker symbols for the stocks in this index are: BHI, CAM, DO, ESV, FTI, HAL, HP, NOV, SLB, RIG.

A recent article in Barron's painted a bright picture for bank stocks, but we have a more cautious view. While value is attractive, the earnings picture has darkened. The narrowing yield curve and budding downturn in credit quality will put pressure on credit creation to drive profitability. However, we are skeptical that loan growth will improve much. The latest Fed Senior Loan Officer survey showed that banks continue to tighten standards on both C&I and commercial real estate loans. While they remain willing to make consumer and mortgage loans, demand for a number of these categories is drying up. Against a backdrop of increased credit stress and rising corporate bank bond spreads, loan loss reserves are likely to accelerate, warning that low valuations are likely to persist. We recommend only a market neutral weighting. The ticker symbols for the stocks in this index are: BAC, BBT, C, CFG, CMA, FITB, HBAN, JPM, KEY, MTB, PBCT, PNC, RF, STI, USB, WFC, ZION.

It is highly unusual for equities to enter a bear market without the economy going into recession. Since we see the risk of recession as low, we recommend a neutral allocation between bonds and equities.

The current profit backdrop for the machinery industry is grim, but the relative price ratio has already made a large downward adjustment and short interest is sky high. Importantly, machinery companies are finally addressing the need to reinvigorate productivity as an offset to the competitive drag from a strong exchange rate. Importantly, history underscores the likelihood of at least a temporary hiatus in the bear market. Going back to the 1950s, we have identified five durable machinery relative performance bear markets. On average, they lasted 42 months and recorded 44% in declines from peak to trough. In comparison, the current downturn has been underway since 2011, with the price ratio shedding 36%. Interestingly, a cycle-on-cycle analysis shows that machinery stocks have troughed prior to any turnaround in either the ISM index or the U.S. leading economic indicator. Instead, the group appears to have taken its cue from U.S. dollar weakness and a rally in commodity prices, both of which herald better times ahead for primary machinery end markets. Consequently, continued economic deterioration may not translate into additional relative underperformance. We upgraded to neutral in yesterday's Weekly Report, protecting a profit of 19%. The ticker symbols for the stocks in this index are: CAT, ITW, DE, PCAR, CMI, SWK, IR, PH, SNA, DOV, PNR, XYL, FLS.