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The Sports Franchise market presents a compelling opportunity for Private Equity due to its strong growth potential, evolving business models, and monopolistic properties. Sports team values have consistently outperformed the stock market, with Major League Soccer (MLS) showing particularly exceptional growth. Total returns have been impressive across the board, surpassing traditional stock investments. Even when public indices were flat to negative in the 2000s, the four major North American sports leagues delivered annualized returns of 5-10%.