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North American World Cup Set To Further Boost MLS Valuation

Discover how the 2026 World Cup and the Messi impact are driving unprecedented growth in Major League Soccer valuations.

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The Growth of Major League Soccer: A Valuation Insight
Strategy Insight

The Growth of Major League Soccer: A Valuation Insight

Our latest analysis examines the powerful forces reshaping the economics of Major League Soccer, positioning MLS franchises for exponential growth through 2026 and beyond.

Hosting the 2026 World Cup has an unprecedented impact on brand visibility and commercial opportunities. That, paired with accelerating revenue growth and increased fan engagement, points to the league as a compelling growth investment.

This focused analysis examines the intersection of sports, media, and investment, providing critical insights for investors considering exposure to the rapidly evolving sports entertainment sector.

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The Projected Growth of the MLS in 2026 is our latest call. What else have we predicted?

Oct 2025

Predicted the growth of the MLS

We identified the convergence of World Cup hosting and sports betting expansion as catalysts for Major League Soccer valuations.

Nov 2024

Predicted the “Trump Bond Market Riot” (and US Election)

We accurately forecasted market reactions to the presidential election outcome.

Nov 2023

Recommended buying European equities

The relevant index climbed ~20% over the following eight months.

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We positioned investors towards U.S. equities ahead of geopolitical developments.

Feb 2023

Warned that the post-pandemic China reopening rally would falter

We downgraded Chinese offshore equities from neutral to underweight, which was followed by a ~32% drop in the MSCI China Investable Equity Index over the next 12 months.

Private Equity & Sports: League Valuations, MLS, And World Cup 2026

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