Dennis Metcalfe

Senior Vice President, Sales Operations

Dennis Metcalfe is Senior Vice President of Sales Operations and a member of BCA’s Executive Committee. He has been with BCA since 1994, originally joining to manage the circulation department and extensive direct mail program. He was instrumental in helping BCA shift from a direct marketing to direct sales driven organization in the early 2000s, developing the tools and processes needed by the new direct sales team. Dennis currently manages back-office functions supporting the global sales team which include CRM/client data, business intelligence reporting and data entry and spends time travelling to BCA’s global sales offices in support of the sales staff. From August 2018 until April 2019, Dennis acted as interim Sales Director for BCA’s EMEA sales team based in London. Prior to BCA Dennis worked as Circulation Manager for a chain of newspapers in Quebec.